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Business, Society and Politics: Multinationals in Emerging Markets (International Business and Management)

Amjad Hadjikhani. Business, Society and Politics: Multinationals in Emerging Markets (International Business and Management) Authors:Amjad Hadjikhani.
Publisher:
Year:2012
Serie:
Pages:450
Sizes:
Price:16197 rub.
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Book Summary:
This volume looks at the interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

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